Symetra: Advertising on NBC-TV
Project Description
Bellevue-based Symetra was determined to become a national player in the insurance industry — and partnered with Seattle’s Copacino + Fujikado ad agency to help it get there. Copacino produced a series of print ads that appeared in Sports Illustrated, and a TV ad that ran during Notre Dame football games on NBC. This intranet article gave employees a window into the strategy behind the ad — and what went into its production.
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