What would you do if your company was under attack for nearly every aspect of its environmental performance? At Weyerhaeuser, we marshaled the evidence in defense of the company’s environmental stewardship — and printed a special 16-page edition of the company newspaper. I acted as principal writer and editor, and guided the publication through scrutiny by 75 reviewers. It was distributed to a wide range of external audiences, including every U.S. Senator and Representative.